วัตถุประสงค์หลักของหน่วยงาน (Function Objective)

Explore market opportunities, business trends, identify and stimulate customer needs with data analytics to develop Ordinary life product strategy according to strategic directions. Design and develop Ordinary life insurance products and proposition and product marketing to serve all distribution channels and customer segments.

Ordinary Life Product Design and development

● Identify market opportunities, customer segment, trend and feasibility and turn into product ideas/innovation for each specific segment/channel.

● Lead new ordinary life product design and development for each specific market/channel within Risk Framework and PGC framework (Plan-Do-Check-Act) from design to implementation check lists with compliance and risk management team.

● Lead and initiate partner/reinsurer discussion for new ordinary life product innovation design with value added services/tools to create product proposition for product competitive advantage and attractiveness

● Work closely with sales channels, marketing, actuary, UW as well as data analytic and digital innovation to initiate products and services offering to serve customers and partners of each channel

● Facilitate and coordinate with relevant departments and outsources to conduct market survey for product development.

● Organize and facilitate monthly PGC meeting for new product approval

● Work closely with all relevant departments to ensure 360-degree product readiness before launch e.g., product materials, product training, operation and system readiness, product communication and promotion are in place

Ordinary life Product monitoring

● Monitor and analyze product performances and develop action plans if see any signal of downtrend to keep products fly as targeted.

● Develop product performance reports and present in Product Governance Committee.

● Organize quarterly product performance review and feedback with Distribution channel to understand voice of distribution (VOD) and voice of customer (VOC) for product modification and innovation.

● Keep balancing product portfolio mix to ensure alignment with RISK Framework as planned.

Functional Description

1. Product Ideation & Development

2. Product Portfolio Management

3. New Product for Market Development (ILP)

4. Product Performance Dashboard

5. Monhtly/Annualy Competitor Analysis