Job Description:

The Marketing Manager plays a pivotal role in leading the marketing department, overseeing all marketing activities from market research and strategy development to execution and performance analysis. This individual is responsible for defining marketing goals, developing comprehensive marketing plans, and managing the marketing budget. The Marketing Manager ensures that all marketing efforts are aligned with the organization's business objectives and brand identity, driving growth and enhancing market presence.

Scope of Work (SOW):

Define market analysis objectives and conduct thorough research on market trends, customer behaviors, and competitor strategies.
Develop and implement marketing strategies based on insightful analysis to achieve defined business goals.
Review previous budget performance and draft a preliminary budget.
Analyze marketing goals and consolidate inputs from teams to create a detailed budget proposal.
Finalize, approve, and communicate the marketing budget to relevant departments, ensuring adjustments are made as needed.
Coordinate with other departments for alignment and execute approved marketing strategies.
Monitor strategy performance and adjust based on market response and performance metrics.
Develop marketing campaign concepts aligned with business and sales goals, managing the budget and resource plan.
Implement, monitor, and adjust marketing campaigns based on performance feedback.
Assess and develop brand strategy and positioning, ensuring alignment with marketing and sales goals.
Implement branding initiatives across channels and evaluate campaign effectiveness.
Oversee the development and implementation of content and social media strategies, ensuring engagement and alignment with marketing objectives.
Analyze current SEO performance and optimize strategies for better visibility and engagement.
Define and execute SEM campaigns, monitoring performance and making necessary adjustments.