Admission and Marketing Manager
โรงเรียนนานาชาติรอยส์ รอยัลEducation
Today
Full Time
1 - 9 Year
Bangkok and its Vicinity
Bachelor's Degree or Higher
20,000 - 50,000 baht/month + Commission
- Market Research and Strategy: Conduct market analysis to identify trends, target demographics, competitor strategies, and new opportunities. Develop and implement tailored marketing strategies to drive enrollment in regional and international markets.
- Campaign Planning and Execution: Schedule, plan, and estimate the time required to complete various projects, ensuring effective communication with team members. Ensure all marketing campaigns are tangible, on-budget, and balanced between creativity and strategic objectives. Regularly review creative work to ensure alignment with briefs
- Event Coordination and Networking: Organize and participate in local and international education expos, networking events, and community outreach initiatives. Foster relationships with stakeholders, including educational agencies, local authorities, and business communities.
- Admissions Process Optimization: Streamline and refine the admissions process to create a seamless and customer-focused experience for prospective families. Monitor and adjust procedures to maximize enrollments.
- Creative Development: Think creatively to produce new ideas, concepts, and designs. Oversee the creation of graphic content, illustrations, infographics, and videos. Manage graphic designs and marketing materials from conception to delivery.
- Team Collaboration: Contribute to team efforts, including tasks such as event photography and video production. Act as a good team player, collaborating effectively with foreign staff, management, and other departments.
- Data-Driven Marketing: Use analytics to measure and improve the effectiveness of marketing campaigns and make data-driven adjustments to strategies for maximum impact and ROI.
- Content Creation and Management: Develop engaging content for the school’s website, blogs, newsletters, and social media platforms. Ensure the website remains up-to-date, user-friendly, and aligned with marketing goals, employing SEO strategies to boost visibility.
- Social Media Strategy: Create and maintain an active presence on social media platforms. Develop and execute targeted digital advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn) and engage with followers to foster a positive online community.
- Email Marketing: Plan and execute email marketing campaigns targeting prospective families to nurture leads, highlight events, and provide admissions information.
- Reputation Management: Monitor and respond to online reviews and feedback to maintain a positive school image on platforms like Google and Facebook
- Virtual Engagement: Organize and host webinars, virtual campus tours, and online information sessions for prospective families.
- Project Management: Manage multiple projects from concept to completion. Ensure all proposals are well-balanced, creative, on-budget, and aligned with school objectives.
- Parent Communication: Communicate regularly with parents to keep them informed of school activities, policies, and opportunities.
- General Administration: Assist with general school administration duties as needed to ensure the smooth operation of the institution.
- Public Relations: Act as a spokesperson when necessary, handling press releases and media interactions to highlight school achievements.
Educational Qualifications:
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field (a Master's degree in a relevant area is preferred).
- Certifications in Digital Marketing, SEO, Content Strategy, or Social Media Management are a plus.
Professional Experience:
- 5+ years of experience in marketing, admissions, public relations, or a similar role, with at least 2 years in a leadership or managerial position, ideally in the education sector.
- A proven track record of developing and executing successful marketing campaigns, especially in the education industry, and experience with international outreach or recruitment is a bonus.
Technical Skills:
- Digital Marketing Expertise: Proficiency in digital marketing tools and platforms (e.g., Google Ads, social media management tools, SEO tools like SEMrush or Ahrefs, analytics tools such as Google Analytics).
- Content Creation and Management: Experience in managing websites using CMS platforms, graphic design tools (e.g., - -Adobe Creative Suite), and social media platforms.
- CRM and Database Management: Familiarity with Customer Relationship Management (CRM) software and managing admissions data.
- Data Analysis Skills: Ability to analyze data and metrics to track campaign performance, ROI, and market trends.
Soft Skills:
- Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling messages for diverse audiences, including parents, students, and international stakeholders.
- Creativity and Innovation: Strong creative abilities to develop engaging marketing materials, social media campaigns, and event ideas.
- Interpersonal Skills: Effective relationship-building abilities, capable of working well with a diverse range of people, including foreign staff, students, parents, and partners.
- Project Management Skills: Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines.
- Problem-Solving: Capability to analyze challenges, develop strategic solutions, and adapt to changing needs.
Additional Requirements:
- Language Proficiency: Fluency in English is essential; proficiency in other languages relevant to the school’s market (such as Thai or other international languages) is an advantage.
- Cultural Awareness: Experience working in multicultural environments, with an understanding of international educational markets and trends.
- Flexibility to Travel: Willingness to travel for education expos, networking, and recruitment events, both locally and internationally.
Team Player: Ability to work effectively within cross-functional teams and collaborate with various departments, including teaching, administrative, and marketing staff.
- 5-day work week
- Social security
- Performance/results-based bonus
โรงเรียนนานาชาติรอยส์ รอยัลRoyce Royal International School, a rapidly growing international school located just outside the heart of Bangkok, follows the British Curriculum and is dedicated to offering our students exceptional facilities and resources that support their academic and personal development.
We are currently seeking a driven and innovative Admission and Marketing Manager to join our team. The ideal candidate will play a pivotal role in increasing student enrollment, developing and executing effective marketing strategies, and representing our school at both local and international educational expos. This role requires creativity, strategic thinking, and a passion for connecting with families and communities to showcase all that our school has to offer.
We are currently seeking a driven and innovative Admission and Marketing Manager to join our team. The ideal candidate will play a pivotal role in increasing student enrollment, developing and executing effective marketing strategies, and representing our school at both local and international educational expos. This role requires creativity, strategic thinking, and a passion for connecting with families and communities to showcase all that our school has to offer.
Location111/433 หมู่บ้านงามเจริญ 5 หมู่ที่ 3 ถนนอนามัยงามเจริญ แขวงท่าข้าม เขตบางขุนเทียน
Contact person-
Telephone095-958-6878
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