Senior Brand Manager / Category Manager
Universal Food Public Co.,Ltd.- Brand Management / Brand Strategy. Develop and execute comprehensive brand strategies to drive market penetration and brand equity. Monitor brand performance and market trends, making strategic adjustments as needed. Maintain brand consistency across all communication channels and touchpoints.
- Drive NPD and initiation to expand user base and strengthen portfolio.
- Managing commercial plan for domestic and international market. Collaborate with cross-functional teams to develop commercial strategies aligned with business objectives, Develop pricing strategies promotional plans and distribution strategies for various markets.
- Portfolio Management : Analyze the product portfolio and recommend adjustments to optimize market presence and profitability, Identify opportunities for portfolio expansion, line extensions or product discontinuations based on market insights.
- New Product Development : Lead cross-functional teams to conceptualize, develop and launch new products that meet consumer needs and market trends, conduct market research and competitive anallysis to identify gaps and opportunities in the market.
- Communication Campaigns : Create and oversee integrated marketing communication campaigns that resonate with target audience and drive brand awareness. collaborate with creative teams, agencies and media partners to execute impactful campaigns.
- Consumer Insight : Utilize consumer research and data analysis to understand consumer preference, behaviors, and needs. Translate consumer insights into actionable strategies that inform product development and marketing initiatives.
- Marketing Synergy and Execution : Ensure seamless execution of marketing initiatives across domestic and international markets. Foster strong collaboration between regional teams to align on brand messaging and strategies.
- Creative Ideation : Generate innovative and creative ideas that differentiate the brand and resonate with diverse audience. Encourage a culture of creativity within the marketing team.
- Business Growth : Drive business growth by identifying opportunities for expansion, market penetration and revenue generation. Set and monitor key performance indicators (KPIs) to measure the sucess of marketing initiatives.
- Bachelor's degree in Marketing, Business Administration or related field. Master's degree prefered.
- Proven experience 5 years up in brand management and marketing, preferably in a global context.
- Experience in new product development, from ideation to launch.
- Experience working with diverse cultures and markets,, including and understanding of international consumer preferences.
- Strong track record of successfully managing brands and delivering measureable business results.
- Proficiency in market analysis, consumer research and data-driven decision-making.
- Excellent leadership and team management skills with the ability to lead and inspire cross-functional teams.
- Exceptional communication and presentation skills with the ability to convey complex ideas clearly and persuasively.
- Strategic thinker with the ability to devellop and execute long-term brand strategies.
- Creative mindset with a proven ability to generate and execute innovative marketing campaigns. Strong project management skills to ensure sucessful execution of initiatives.
- Provident Fund
- 5-day work week
- Accident Insurance
- Employee's uniform
- Annual bonus
Universal Food Public Co.,Ltd.UNIVERSAL FOOD PUBLIC COMPANY LIMITED, or more commonly known as UFC, is one of Thailand's leading processor, manufacturer and distributor of processed fruits and vegetables, beverages and sauce and seasoning. UFC was founded in October 1969, recognizing Thailand as a key producer for a wide range of agricultural products for the world market.
The company owns and operates two factories in Lampang and Nakornprathom province to serve both domestic and international markets. As a manufacturer and distributor, UFC always has quality as a key priority. Our products are manufactured to the highest international standards including GMP, HACCP, ISO9002:2000, BRC, and IFC. These certifications are a testament to the devotion UFC places towards its consumer and producing quality products. The company feels a deep responsibility to deliver our best to consumers all over the world in a sustainable manner. In doing so, UFC will continue to innovate in new products to serve growing consumer needs. To continually growing the business, we would like to invite mature, highly motivated, committed and results-oriented professionals to join us as follows
