Senior Customer Insights
บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน)- Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing projects.
- Design questionnaires
- Communicates details of table top breaks to the cross-function teams
- Develop consumer demand understanding framework which is used in portfolio management and in developing new innovations.
- Identify opportunities for new products and innovation to feed into company’s pipeline by working closely with marketing team, operation team and R&D team.
- Ensures that marketing conclusions and recommendations for all research conducted are clearly communicated, bringing the research conclusions of studies directly to bear on the marketing issues and opportunities. Shares responsibility with brand team for recommendations regarding business decisions on individual brands.
- Develops and articulates new consumer insights and ensures learnings are understood by the team. Participates in identifying the strategically valuable consumer.
- Provides input into the development of new, improved and/or more cost-effective marketing research tools, methods, and process and provide leadership in bringing this new knowledge to bear on the company’s business and decision making.
- Collecting and analyzing customer data to develop plan for customer relationship
- Handling customer complaints
- Creating and executing retention campaigns
- Developing marketing incentive program to attract new customers
- Collaborating with brand marketing, and operations teams to improve the customer experience
- Bachelor degree, Master Degree or MBA in Business, Marketing, or relevant fields with extensive track record of success in customer insights / market research will also be considered.
- Position requires expertise in marketing trend analysis, insights, segmentation, opportunity sizing, predictive analyses, and developing growth strategies.
- Data driven, adept at mining data for hidden insights and exceptionally curious to understand the why behind the what -- ability to tailor programs that connect back to key, strategic insights
- Approximately 3+ years of experience leading primary market research projects.
- Experience in a partnership / driving marketing promotions & campaigns / business development is advantageous.
- Work experience in the Restaurant and Food Retail industry is advantageous.
- Proficiency in connecting customer insights business issues and decisions
- กองทุนสำรองเลี้ยงชีพ
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- เครื่องแบบพนักงาน, ชุดยูนิฟอร์ม
- โบนัสตามผลงาน/ผลประกอบการ
รีวิวบริษัทที่บอก ‘ชีวิตดี งานดี เงินดี สังคมดี’
4.5
บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน)Thai Beverage Public Company Limited (“ThaiBev”) was established in 2003, owns 18 distilleries and 3 breweries in Thailand and distributes several significant brands consists of 3 segments, namely spirits, beer and non-alcoholic beverage under more than 100 brands. It also has significant operations in Scotland, producing malt Scotch whisky, vodka, gin, and liqueurs. Later, in 2006, ThaiBev was listed in the Singapore Exchange (“SGX”), and has since expanded its business from spirits to non-alcoholic beverage and food, to increase the variety of products that ThaiBev offers, improve the effectiveness of its logistics channels, and diversify the business’ risk. Today, ThaiBev is not only Thailand’s leading beverage producer, but also one of Asia’s largest producers.
ThaiBev’s are the production bases that are widely recognized for meeting internationally accepted standards and are environmentally friendly. From the sourcing of quality raw material, the standardized production and packaging processes, to effective by-product management, we are proud to deliver products and services that deliver to the needs of our consumers around the world. ThaiBev’s products are sold in 5 continents, over 90 countries all around the world with more than 1,100 direct sales teams across Thailand. We also have distribution centers and networks, locally and abroad, to ensure our products reach our consumers with quality.
