Market Research and Strategy: Conduct market analysis to identify trends, target demographics, competitor strategies, and new opportunities. Develop and implement tailored marketing strategies to drive enrollment in regional and international markets.
Campaign Planning and Execution: Schedule, plan, and estimate the time required to complete various projects, ensuring effective communication with team members. Ensure all marketing campaigns are tangible, on-budget, and balanced between creativity and strategic objectives. Regularly review creative work to ensure alignment with briefs
Event Coordination and Networking: Organize and participate in local and international education expos, networking events, and community outreach initiatives. Foster relationships with stakeholders, including educational agencies, local authorities, and business communities.
Admissions Process Optimization: Streamline and refine the admissions process to create a seamless and customer-focused experience for prospective families. Monitor and adjust procedures to maximize enrollments.
Creative Development: Think creatively to produce new ideas, concepts, and designs. Oversee the creation of graphic content, illustrations, infographics, and videos. Manage graphic designs and marketing materials from conception to delivery.
Team Collaboration: Contribute to team efforts, including tasks such as event photography and video production. Act as a good team player, collaborating effectively with foreign staff, management, and other departments.
Data-Driven Marketing: Use analytics to measure and improve the effectiveness of marketing campaigns and make data-driven adjustments to strategies for maximum impact and ROI.
Content Creation and Management: Develop engaging content for the school’s website, blogs, newsletters, and social media platforms. Ensure the website remains up-to-date, user-friendly, and aligned with marketing goals, employing SEO strategies to boost visibility.
Social Media Strategy: Create and maintain an active presence on social media platforms. Develop and execute targeted digital advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn) and engage with followers to foster a positive online community.
Email Marketing: Plan and execute email marketing campaigns targeting prospective families to nurture leads, highlight events, and provide admissions information.
Reputation Management: Monitor and respond to online reviews and feedback to maintain a positive school image on platforms like Google and Facebook
Virtual Engagement: Organize and host webinars, virtual campus tours, and online information sessions for prospective families.
Project Management: Manage multiple projects from concept to completion. Ensure all proposals are well-balanced, creative, on-budget, and aligned with school objectives.
Parent Communication: Communicate regularly with parents to keep them informed of school activities, policies, and opportunities.
General Administration: Assist with general school administration duties as needed to ensure the smooth operation of the institution.
Public Relations: Act as a spokesperson when necessary, handling press releases and media interactions to highlight school achievements.