**Market Research and Analysis Report Output**
- Research market trends, competitors' strategies, customer needs, and industry developments.
- Analyze market data, assess potential market opportunities, and propose corresponding marketing strategies.
- Regularly report to management on the effectiveness of marketing activities and market trends.
- Adjust marketing strategies based on data analysis results and continuously improve work efficiency.
**Digital Advertising Marketing and Event Planning**
- Design and manage advertising campaigns, including online advertising, social media marketing, traditional media advertising, etc.
- Design and produce various marketing materials, such as brochures, manuals, posters, and marketing content.
- Manage the company’s website and social media platforms, utilizing SEO/SEM strategies to increase website traffic and conversion rates.
- Analyze digital marketing effectiveness and optimize strategies based on data.
- Organize and coordinate various market activities that the company participates in, such as exhibitions, customer meetings, promotional activities, etc.
**Collaboration and Communication**
- Work closely with the sales team, product development team, and customer service team to ensure the effectiveness of marketing activities.
- Establish good relationships with external partners (such as advertising agencies, media) to ensure smooth cooperation.
**Crisis Public Relations**
- Handle unexpected events or negative news related to the brand and develop crisis response plans.
- Protect the company’s reputation through communication and coordination with the legal and operations teams.
**Customer Segmentation, Relationship Management, and Market Expansion**
- Conduct market segmentation through customer data analysis to identify the needs of different customer groups.
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