• Develop, manage, and optimize paid advertising campaigns across platforms
(Google Ads, Facebook, LinkedIn, Instagram, and others) tailored to financial services and products.• Conduct in-depth audience research to create highly targeted campaigns.
• Craft compelling ad copy, visuals, and CTAs while adhering to financial industry regulations.
• Monitor campaign performance using analytics tools (e.g., Google Analytics, MetaAds Manager).
• Perform A/B testing on creatives, landing pages, and ad placements.
• Optimize campaigns for conversion rates, CPA, ROI, and other KPIs.
• Ensure all ads comply with financial regulations and advertising policies of platforms.
• Stay updated on industry trends, compliance guidelines, and emerging advertising tools.
• Work closely with the marketing, content, and design teams to ensure cohesive messaging and branding.
• Collaborate with sales and product teams to align campaigns with business objectives.
• Allocate advertising budgets effectively to maximize ROI.
• Track spending and provide accurate forecasting for future campaigns.