Content Creation:
• Develop compelling advertorial content aligned with brand guidelines.
• Developing and executing digital marketing strategies for multiple clients, the brand/campaign goals, increasing brand awareness, target audience and digital channels
Digital Strategy:
• Design and execute comprehensive digital strategies and online campaigns utilizing a mix of digital media, including social media, digital advertising, and web portal sites.
• Identify and leverage new technology tools to create growth opportunities for the company's business units.
• Create and execute digital marketing strategies using social media (TikTok, Instagram, Facebook)
• Develop and implement social media strategies to boost client engagement and brand presence.
• Conduct research on market trends and brand insights to recommend improvements for brand content, awareness, and engagement activities Influencer Management:
• Oversee day-to-day optimizations for all digital campaigns, including social media campaigns, Google Ads, PPC, SEO, landing pages, and web portals.
• Collaborate with cross-functional teams to design strategic actions, define targets, and implement projects efficiently.
• Establish assessment metrics on Google Analytics, especially GA4, and social media platforms.
• Monitor performance metrics, alerting the team for optimization, and prepare detailed monthly digital reports covering website performance, digital ads, and lead generation.