We are seeking a highly motivated and creative Social Media Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing social media strategies to enhance brand awareness, drive engagement, and generate leads across various platforms.
1. Strategy Development:
a. Develop and implement social media marketing strategies aligned with overall business goals.
b. Identify target audiences and create content strategies to effectively reach them.
2. Content Creation & Management:
a. Create, curate, and schedule engaging and visually appealing content (images, videos, posts) for social media platforms.
b. Collaborate with design and content teams to produce high-quality assets.
3. Platform Management:
a. Manage and monitor all company social media accounts, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
b. Ensure consistent posting schedules and brand voice across all platforms.
4. Community Engagement:
a. Respond to comments, messages, and inquiries promptly to foster a positive online community.
b. Engage with followers and industry influencers to build relationships and boost brand loyalty.
5. Performance Analysis:
a. Track, analyze, and report on social media metrics, including engagement, reach, conversions, and ROI.
b. Use data-driven insights to optimize strategies and campaigns.
6. Campaign Management:
a. Plan and execute social media ad campaigns to promote products, services, or events.
b. Monitor and adjust campaign performance for maximum effectiveness.
7. Trend Monitoring:
a. Stay up-to-date with the latest social media trends, tools, and best practices.
b. Identify and experiment with new opportunities for growth and innovation.
8. Collaboration:
a. Work closely with the marketing team to align social media efforts with broader marketing campaigns.
b. Coordinate with external agencies or freelancers, if necessary.