Since its introduction in 2002, Vietnam Airlines’s Golden Lotus brand has achieved remarkable success, and the distinctive symbol has gained recognition and respect around the world.
In 2015, to enhance Vietnam Airlines' competitive position in the highly-dynamic market, Vietnam Airlines updated and relaunched the Golden Lotus brand with significant improvements to its infrastructure, operations and fleet. Vietnamese cultural heritage continues to be an important theme for defining, differentiating and enriching the new Vietnam Airlines’s brand identity and image, and the lotus flower logo serves as a symbol of this commitment to heritage.
