Sales Manager (Retail)
KEWPIE (THAILAND) CO.,LTD.Consumer Product, Beverages/Food/Restaurant, Retail/Wholesale, Trading/Import/Export, Toy, Production/Manufacturing
Yesterday
Full Time
5 - 20 Year
Bangkok (Yannawa)
Bachelor's Degree or Higher
Depend on qualifications and experience
Key Responsibilities
1. Channel Management
• Grocery Sales (Distributed via distributor)
• Oversee the grocery sales section, managing the relationship with distributor, to ensure effective product distribution and sales growth.
• Collaborate with distributor to optimize product availability, trade promotions, and customer engagement strategies.
• Monitor and analyze the performance of distributor to ensure alignment with Kewpie's business objectives.
• Chilled Ready-to-Eat (RTE) Products (Directly Managed)
• Lead the sales efforts for Chilled RTE products, managing the channel independently.
• Develop and implement tailored strategies to drive sales for Chilled RTE products in key retail channels.
• Establish and maintain direct relationships with retailers to enhance product placement, promotions, and brand visibility.
2. Trade Marketing
• Plan and execute trade marketing initiatives for both grocery and Chilled RTE products to boost brand presence and sales performance.
• Collaborate with the marketing team to align trade marketing strategies with overall brand objectives.
• Design in-store activation campaigns, promotional programs, and merchandising activities to enhance the customer experience.
3. Sales Planning and Execution
• Develop annual sales plans and forecasts for both sections, ensuring they meet company targets and market demands.
• Monitor sales performance and KPIs for each section, identifying and addressing gaps proactively.
• Prepare detailed sales reports and recommendations for senior management.
4. Team Leadership and Collaboration
• Lead and manage the sales teams for grocery and Chilled RTE products, ensuring effective collaboration and alignment with company goals.
• Provide training, coaching, and guidance to team members to enhance their skills and performance.
• Foster a collaborative environment with cross-functional teams, including marketing, supply chain, and finance, to ensure seamless operations.
5. Customer and Distributor Relationship Management
• Build and maintain strong relationships with distributor and key retail partners to ensure smooth operations and business growth.
• Negotiate trade terms, promotions, and contracts to maximize sales and profitability.
• Proactively address customer and distributor concerns to maintain high satisfaction levels.
Education : Bachelor’s degree in Business Administration, Marketing, or a related field.
Experience :
• At least 5 years of experience in sales and trade marketing, preferably in the FMCG or food industry.
• Experience in managing distributor and direct sales channels is highly desirable.
Skills :
• Strong analytical and strategic thinking abilities.
• Excellent communication, negotiation, and relationship management skills.
Competencies :
• Leadership and team management.
• Understanding of retail sales channels, both modern trade and traditional trade.
• Ability to develop and execute strategic sales plans.
• Strong market knowledge of grocery and chilled product segments
- กองทุนสำรองเลี้ยงชีพ
- Provident Fund
- Staff training and development
- ของขวัญประจำปี
- ขึ้นเงินเดือนทุกปี
- Accommodation allowance (in other provinces)
- ตรวจสุขภาพประจำปี
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- วันพักร้อนตั้งแต่บรรจุงาน
- สวัสดิการอื่นๆ มากกว่ากฎหมายกำหนด
- สหกรณ์ออมทรัพย์ในเครือสหพัฒน์ฯ
- Employee's uniform
- Annual trip or party
- โทรศัพท์
- Performance/results-based bonus
- Annual bonus
KEWPIE (THAILAND) CO.,LTD.
KEWPIE(THAILAND) CO., LTD. was established in 1994 as a joint venture of Saha Pathanapibul group and Kewpie Corporation in Japan.
Kewpie Corporation is a leading manufacturer of condiments and various food products in Japan who is well known by kewpie doll logo on its products.
Factory (Ratchaburi) : 032-741771-5 ext. 6403, 6443