Marketing Manager (Food Business)
Thai Beverage Public Company Limited· Managing brand product portfolio
· Applies an understanding of consumer, market and industry trends to daily work activities associated with the development and execution of brand-building opportunities.
· Develop key strategy and communication plan to launch new model, product and promotion, maintaining effective communication with internal and external contacts
· Managing product launches, maintaining effective communication with internal and external contacts
· Preparing marketing and promotional briefs; reports to related department
· Producing PR message to present brand value & image
· Providing marketing tools to support all parties
· Communicates result of marketing projects and initiatives; Identifies implications for the brand and provides recommendations for future actions.
· Working cross-functionally with operation, new product development, purchasing to plan, execute and manage the product road-map
· Collaborates cross-functionally to ensure the implementation of initiatives achieve financial goals (guest, sales, margin)
· Partners with agency and vendors in order to manage and develop brand-relevant recommendations.
· Executes the monitoring, tracking and evaluation of marketing plans.
· At least 5 years working experiences as in marketing field.
Food or Restaurant would be preferable; premium goods or services experience a plus
· Knowledge in Marketing Communication and Brand Management
· Highly accountable and commitment on the task and assignments
· Decisive & effective problem-solving ability
· Advertising and Brand Communications: Displays the ability to assist in translating the brand positioning and strategy into effective consumer advertising and communications.
· Consumer Knowledge: Demonstrates the ability to understand current consumer and industry behaviors, trends, attitudes, preferences and needs.
Be a champion for the brand’s consumer target across the organization.
· Project Management: Demonstrates the capability to achieve desired outcomes on time and within budget through the application of project management principles and techniques.
- Life insurance (ประกันชีวิต)
- Provident Fund
- Staff training and development
- Accommodation allowance (in other provinces)
- Scholarship/ education allowance
- ค่าใช้จ่ายในการเดินทาง
- บริการรถรับส่งพนักงาน
- ประกันชีวิต
- Social security
- Health insurance
- Accident Insurance
- เงินจูงใจในการขาย
- Performance/results-based bonus
