Digital Marketing Specialist (SHR and SHC)

Please note that only applications submitted via the online application form will be considered. 

Position Summary:

The Digital Marketing Specialist manages the school’s digital marketing for its two campuses: Riverside (SHR) and City (SHC) working closely with each campus’s Marketing and Communications Manager.

The Digital Marketing Specialist will be responsible for managing all digital advertising, tracking analytics and refining campaigns. They will be responsible for development, maintenance and optimisation of the school’s website.

This role works cross-campus, SHR and SHC spending appropriate time at each location as required.

Key Responsibilities:

Paid Media

• To manage the SEO of the website
• To develop effective digital advertising plans and campaigns to support each campuses admissions targets and whole school objectives
• ensuring targeting relevant audiences
• reviewing campaigns to optimise future plans
  • ensuring consistency to school style guide and branding
  • ensuring consistency across all channels in content, style and management
• To create, manage and optimise campaigns to generate leads through targeted PPC and paid social media platforms
• To work with the Graphics team to create engaging artwork to support campaigns
• To manage campaigns within set marketing budgets
• To execute digital advertising plans and monitor performance to an agreed schedule using appropriate analytics tools
• To ensure effective tracking and reporting of digital activity on social media channels, search engines and school website
• To summarise performance in reports to non-technical stakeholders and decision-makers to enable them to make value-for-money judgements and to plan accordingly
• To work with from time to time partner digital agencies as appropriate
• To be creative and actively look for new opportunities and trends in social media and online which the school can take advantage of

Social Media (Organic):

• To develop strategies to increase and enhance brand presence on social media
• To monitor use of the school’s social media channels to ensure appropriate use
• To manage administrative settings and authorised users of school channels, devising and implementing training for other members of staff
• Aim to increase the target audiences and the number of members / followers of the school’s social media channels
• To routinely set and aim for KPI targets
• To develop strategies to increase number of followers and engagements across the school’s digital platforms and channels
• Monitor and report on competitors’ social media content and performance

Website

• To work with internal and external stakeholders, including admissions, marketing, senior leaders and academic staff across Shrewsbury Bangkok to deliver and maintain an engaging and effective website
• To obtain and manage creative content, including images, videos, animations for the website
• To manage the SEO / SEM and visitor experience of the website
• To support marketing campaigns by designing appropriate landing pages, data capture forms, etc.

Other responsibilities

• To provide design and execution support on digital event experiences from time to time, e.g., live streaming of events
• To work closely with the Marketing teams at both campuses, academic departments and other internal stakeholders to ensure consistent, engaging, factual and current representation of their respective presence on the school website
• To share digital search advertising, website and SEO / SEM best practice across the Shrewsbury Bangkok Marketing function helping to deliver advice and training for team members
• To make a full contribution to Marketing and Admissions events at both campuses, as required
• To undertake any other related duties as directed by the SIA Director of Marketing.

Candidate Profile:

Essential skills and experience:

• A minimum of three years of experience in creating, executing and managing paid search and paid social campaigns
• Demonstrable experience of managing Google Analytics, Google Ads, Meta Ads, etc.
• Experience of budget and campaign optimisation
• Experience of creating quality social media content strategies and planning
• Experience with reporting and dashboards
• Experience of managing website content and optimisation
• Photography and videography planning and direction skills
• Team player preferably with experience of supporting a multi-user operation
• Confident at dealing with colleagues at all levels
• Exceptional written and verbal communication skills
• Strong project management and organisational skills
• Attention to detail
• Able to manage multiple priorities and deadlines at once

Additional skills that would be advantageous:

• Experience of working in a media and digital agency
• Experience of working in an educational environment
• Video and podcast production;
• Ability to communicate in Thai

• Staff training and development
• 5-day work week
• Social security
• Health insurance
• Funeral payment support
• Annual bonus