Senior Brand Associate
Thai Beverage Public Co., Ltd.- Working closely with key stakeholders to understand the current market situation and to devise and implement a marketing plan according to our brand objectives and strategies i.e. brand communication, advertisement, development of packaging and new product development
- Researching/ Studying market opportunity for current and new product development to ensure the business direction alignment
- Responsible for planning digital, media and PR to ensure all event activities communicated to targeted groups obviously
- Creating and utilizing new communications channel to enhance sales opportunities (especially digital and social media)
- Implement 360 communication plan and follow up marketing campaign according to master plan of marketing by working closely with agencies and internal marketing communication team
- Monitor all brand activities are smoothly executed and aligned with brand strategy
- Monitoring the sale performance
- Analyze market, competitors, and consumer data to evaluate brand and campaign performance
- Track and manage marketing spending of assigned projects
- Bachelor degree or above in Marketing / Business Administration / Management or and related field
- At least 3 years’ experience in Marketing / Brand Management / Brand Strategy will be advantage
- Knowledge of 360 marketing communications and media management both offline and online
- Experience in using Nielsen, Consumer Panel, Brand Health and Sales data
- FMCG project management skills
- Excellent communication with influencing skills and ability to engage cross functional teams effectively
- Fluent in English language
- Presentation and storytelling skills
- Passionate, active, result oriented, strive for the best
- Strong in computer skill (Excel, Power point)
Contact Information :-
K. Mallika Tel. 02-0785857
Thaibev Marketing Co.,Ltd.
SangSom Building , Vibhavadi Rangsit, Chompon, Chatuchak, Bangkok
- Provident Fund
- Staff training and development
- Social security
- Performance/results-based bonus
Thai Beverage Public Company Limited (“ThaiBev”) was established in 2003, owns 18 distilleries and 3 breweries in Thailand and distributes several significant brands consists of 3 segments, namely spirits, beer and non-alcoholic beverage under more than 100 brands. It also has significant operations in Scotland, producing malt Scotch whisky, vodka, gin, and liqueurs. Later, in 2006, ThaiBev was listed in the Singapore Exchange (“SGX”), and has since expanded its business from spirits to non-alcoholic beverage and food, to increase the variety of products that ThaiBev offers, improve the effectiveness of its logistics channels, and diversify the business’ risk. Today, ThaiBev is not only Thailand’s leading beverage producer, but also one of Asia’s largest producers.
ThaiBev’s are the production bases that are widely recognized for meeting internationally accepted standards and are environmentally friendly. From the sourcing of quality raw material, the standardized production and packaging processes, to effective by-product management, we are proud to deliver products and services that deliver to the needs of our consumers around the world. ThaiBev’s products are sold in 5 continents, over 90 countries all around the world with more than 1,100 direct sales teams across Thailand. We also have distribution centers and networks, locally and abroad, to ensure our products reach our consumers with quality.