Assistant Manager Marketing / Marketing Manager - Burger & Dessert

Brand Strategy Development: Develop comprehensive brand strategies for the Burger & Dessert Division that align with McDonald's overall marketing objectives. Define the positioning, messaging, and target audience for the division's products.
Campaign Management: Lead the planning, execution, and evaluation of marketing campaigns to promote McDonald's burger and dessert offerings. Collaborate with internal teams and external agencies to develop creative assets and deliver integrated marketing communications across various channels.
Product Innovation: Work closely with the product development team to identify opportunities for new burger and dessert offerings. Lead market research initiatives to understand consumer preferences, trends, and competitive landscape. Use insights to inform product development and marketing strategies.
Brand Guardianship: Ensure brand consistency and integrity across all marketing touchpoints related to the Burger & Dessert Division. Develop and enforce brand guidelines to maintain a cohesive brand identity and enhance brand equity.
Cross-Functional Collaboration: Collaborate with cross-functional teams including product development, operations, finance, and supply chain to ensure alignment and execution of marketing initiatives. Provide guidance and support to ensure successful implementation of marketing strategies.
Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives. Track key metrics such as sales, brand awareness, customer engagement, and ROI. Use data-driven insights to optimize marketing strategies and drive continuous improvement.
Budget Management: Develop and manage the marketing budget for the Burger & Dessert Division. Allocate resources effectively to maximize impact and achieve business objectives while maintaining financial discipline.
Market Trends and Insights: Stay informed about industry trends, consumer behavior, and competitor activities in the burger and dessert category. Use market insights to identify opportunities for innovation and differentiation.

Bachelor's degree in marketing, business administration, or a related field. Master's degree is a plus.
7+ years of experience in brand management or marketing, preferably in QSR or food and beverage industry.
Proven track record of developing and executing successful marketing strategies that drive brand growth and achieve business objectives.
Strong leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
Analytical mindset, with proficiency in data analysis and interpretation to drive informed decision-making.
Creative thinker with a passion for innovation and a deep understanding of consumer insights and trends in the food industry.
Results-oriented and adaptable, with the ability to thrive in a fast-paced and dynamic environment.