• Manage all aspects of assigned product to ensure sales and A&P spending are achievement
• Develop and execute all marketing communications and marketing activations (ATL & BTL) to increase sales and brand/product awareness.
• Analyze sales and market data to find opportunities and improve sales performance.
• Plan and conduct market research to study consumer’s insight.
• Liaise with other departments (i.e. Sales, Promotion, R&D, IT, Logistic, Finance and Accounting) to ensure effectiveness of marketing activities execution.
• Visit market occasionally both Bangkok and countryside.