Marketing Manager
ADECCO Phaholyothin Recruitment Ltd. / Adecco Recruitment (Thailand) LimitedOur client is Thai local FMCG. They are seeking an experienced and dynamic Marketing Manager to lead the marketing strategy and execution for all brands within our company. This role will be responsible for developing and implementing integrated marketing campaigns, managing brand positioning, and driving business growth through ATL and BTL marketing initiatives.
- Develop and execute marketing strategies to strengthen brand positioning and drive revenue growth for all company brands.
- Oversee brand development and marketing communications, ensuring consistency across all channels.
- Plan and manage ATL campaigns, including TVC, radio, OOH and digital media.
- Lead BTL marketing activities, including trade marketing, promotions, in-store activations, sampling, and event sponsorships.
- Work closely with internal teams and external agencies to ensure the successful execution of marketing campaigns.
- Monitor market trends, consumer insights, and competitor activities to identify growth opportunities.
- Develop and manage the annual marketing budget, ensuring cost efficiency and ROI-driven campaigns.
- Lead the creation of marketing materials, packaging, and promotional content that align with brand guidelines.
- Analyze campaign performance and provide data-driven recommendations for improvement.
- Manage and mentor the marketing team to drive creativity, efficiency, and brand success.
- Bachelor's in Marketing, Business Administration, or a related field.
- Minimum 6 years of experience in marketing, preferably in the food industry.
- Strong experience in brand management, ATL & BTL marketing, and integrated campaign execution.
- Excellent understanding of consumer behavior, market research, and competitor analysis.
- Experience working with advertising agencies, media planning, and digital marketing.
- Strong analytical skills with the ability to interpret data and derive strategic insights.
- Excellent project management and leadership skills.
- Group Insurance
- Life insurance
- Provident Fund
- 5-day work week
- ประกันชีวิต
- Social security
- Health insurance
- เงินโบนัสตามผลงาน
- Performance/results-based bonus
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ADECCO Phaholyothin Recruitment Ltd. / Adecco Recruitment (Thailand) LimitedAdecco Worldwide – The Adecco Group is a Fortune Global 500 company and the global leader in Human Resources services. Registered in Switzerland, and managed by a multinational team with expertise in markets spanning the globe, the Adecco Group delivers an unparalleled range of flexible staffing and career resources to clients and associates. We are now having more than 5,100 offices in 60 countries and territories worldwide.
Adecco Thailand is the leader in Human Resources Solutions, offering Recruitment service, Employment Staffing Service, Service Outsourcing, Business Process Outsourcing and Human Capital Solutions. With over 29 years of experience in Thailand, we have developed the network and expertise to assist companies in building successful teams. We are now operated with 8 Business Units, connects over 17,000 Associates each day through Adecco network of over 300 Employees. Our recruitment managers and consultants are in possession of expertise, knowledge of industry and employment trends, enabling us to fully understand HR requirements and offer the most practical solutions.
