Develop and manage integrated marketing campaigns (IMC) with a focus on digital channels. Align campaign strategies with client goals to enhance brand visibility and engagement.
Campaign Development:
- Work with clients to define marketing objectives and create integrated strategies.
- Plan and execute digital marketing campaigns, including social media, email, and paid media.
Content and Engagement:
- Oversee the creation of engaging content tailored to target audiences.
- Monitor campaign performance and optimize strategies based on analytics.
Collaboration and Reporting:
- Coordinate with creative teams, media planners, and other stakeholders.
- Prepare campaign performance reports with insights and recommendations.
Market Analysis:
- Stay updated on digital marketing trends and tools to enhance campaign effectiveness.