Assistant Customer Marketing Manager (Trade Marketing)
PepsiCo• Annual Volume Objective
• GTM Plan across all categories (Super/Hyper)
• Brand-Champion (as per assigned brands)
• Integrated trade marketing calendar
• Cost (TM & TM process)
• Continuous improve shopper-penetration for Super/Hyper
• Lead Category-Management project
• Define & develop “Small Format Strategy” for Hyper channel
People Results
Work closely with Channel Manager, KAM, and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
Lead Super/Hyper team for delivering Category-Management project, e.g. PGR for Tesco, Category Captaincy for Big-C
4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
Leadership skills, able to lead team and drive actions
Innovative thinking: able to lead team in new ways of thinking and
Execution. Good relationship building and teamwork
Good planning and managing performance of self
Initiative and flexible
Work well under pressure
Good command in both Thai & English
Computer literature in Microsoft Office
