- Optimize Hospital’s advertising campaigns, plans and budgets,
according to the best digital media mixes, especially on key platforms
such as Facebook, IG, Google Search, Line Ad, Tiktok etc.
- Identify target audiences and plan digital media campaigns to support all segments
- Monitor campaign performance; QTY and QLY of leads, %conversions,
costs, CPA and Return on Ad Spent (RoAS) / the ROI
- Develop and prepare weekly, quarterly and yearly high-level reports,
to be discussed with Online Marketing team
- Track, report and analyze website analytics using a variety of tools
- Support Marketing Manager to manage issues and develop workflows in CRM (Hubspot)