Senior Marketing Officer (Content and Sports Marketing)
Advanced Info Service PLC. (BP4)Entertainment/Media
30/11/2024
Full Time
4 - 7 Year
Bangkok (Phyathai)
Bachelor's Degree or Higher
Depend on qualifications and experience
Job Description
1. Execute OTT and Sports marketing promotions and offers for AIS Customers
2. Develop and launch marketing partnership campaigns that lead AIS as the streaming platform leader
3. Design customer journey, manage end-to-end implementation and deployment
4. Motivate, keep relationship, and work closely with partners
5. Develop go to market and integrated marketing plan to promote OTT packages and Live Sports
6. Identify communication target, key message, and media channels
7. Drive subscribers, revenue and MAU
8. Work closely with cross functional team: communication, public relation, media, social, technical, and internal designers
Qualifications
Education
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related fields.
Work Experience
- Minimum of 3-5 years of experience in marketing (experience in OTT, sports, or digital platforms is a plus).
- Proven track record in planning and executing integrated marketing campaigns.
Marketing Skills
- Strong understanding of marketing strategy and digital marketing.
- Knowledgeable in designing customer journeys and creating Go-to-Market Plans.
- Ability to analyze marketing data such as ROI, KPIs, and consumer behavior.
Communication and Collaboration Skills
- Excellent communication skills in Thai and English.
- Strong ability to work effectively in cross-functional teams.
- Skilled in building and maintaining relationships with partners and customers.
Personal Skills
- Creative thinker with the ability to propose innovative ideas.
- Strong problem-solving and time management skills.
- Adaptable to working under pressure and meeting tight deadlines.
Additional Skills
- Interest in OTT content or sports is preferred.
- Experience in project management is an advantage.
- End to end product marketing.
- Provident Fund
- Staff training and development
- Overtime
- Scholarship/ education allowance
- Marriage gift
- Ordination gift
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Flexible working hours
- Ordination leave
- ลาในเดือนเกิด
- สหกรณ์ออมทรัพย์
- Employee's uniform
- Funeral payment support
- Annual trip or party
- Attendance bonus or other special compensation
- Performance/results-based bonus
- Annual bonus
Advanced Info Service PLC. (BP4)Over the course of 31 years of providing telecommunication infrastructure to Thai society, starting in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC), the government agency regulating broadcasting and telecommunication, was established and tasked with granting spectrum licenses. The licensing scheme, which is a major turning point for the telecommunications industry in Thailand, supports fair competition as well as the development of new technologies.
AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:
Vision
“To become the most-admired Digital Life Service Provider in Thailand”
Missions
To enhance people’s lives through Digital Services.- Deliver superior products and services to enrich people’s daily lives and to improve enterprise capabilities and efficiency.- Enhance customer intimacy through the best customer experience.- Drive intrapreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.- Build win-win growth to all stakeholders.
AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in Thailand” through the following missions:
Vision
“To become the most-admired Digital Life Service Provider in Thailand”
Missions
To enhance people’s lives through Digital Services.- Deliver superior products and services to enrich people’s daily lives and to improve enterprise capabilities and efficiency.- Enhance customer intimacy through the best customer experience.- Drive intrapreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.- Build win-win growth to all stakeholders.
Location414 AIS Tower 1, 13th Floor, Phaholyothin Road, Phayathai, Bangkok 10400
Contact person-
Telephone-
Website-
