Strategic Planner

As a Strategic Planner in our agency, you will play a crucial role in developing and executing effective strategies for our clients' digital marketing campaigns. You will work closely with cross-functional teams, including creatives, media, and account managers, to ensure our clients' objectives are met and their brands thrive in the digital landscape. Your expertise in strategic planning and consumer insights will be instrumental in shaping impactful campaigns that resonate with target audiences and drive business growth.

• Develop and execute comprehensive digital marketing strategies for clients, aligning with their overall business goals and objectives.
• Conduct thorough research and analysis of target audiences, market trends, and competitors to identify key insights and opportunities that inform strategic recommendations.
• Collaborate with account managers and clients to understand their brand positioning, target audience profiles, and campaign objectives, translating them into actionable strategies.
• Generate strategic briefs that outline campaign objectives, target audience insights, messaging, and creative direction to guide the creative team in developing compelling digital assets.
• Provide strategic guidance and recommendations throughout the creative development process, ensuring that campaign concepts and executions align with the established strategy.
• Monitor campaign performance and KPIs, conducting regular analysis and reporting to assess effectiveness and make data-driven recommendations for optimization and improvement.
• Stay up-to-date with the latest industry trends, digital marketing strategies, and emerging technologies to continually enhance our agency's capabilities and deliver innovative solutions to clients.
• Collaborate with internal teams to identify new business opportunities, participate in pitches, and contribute strategic insights and ideas to win and retain clients.