Senior Marketing Specialist (Content)

 SKILLKAMPXFTIACADEMY:DIGITALSKILLTEST 

Content Strategy Development:

• Develop and implement comprehensive content pillars that align with our brand identity and marketing objectives.
• Collaborate with cross-functional teams to ensure content strategies are integrated into overall marketing plans.
• Conduct regular reviews and updates of content strategies to adapt to changing market trends and business goals.
• Ensure all content produced is cohesive, consistent, and supports the overarching marketing campaigns.

Always-On Content Creation:

• Create and maintain a continuous flow of high-quality content tailored for various social media platforms, including Facebook, Instagram, Tiktok, LinkedIn, email and others.
• Schedule and publish posts that are timely, relevant, and engaging to foster audience interaction and growth.
• Utilize social media management tools to plan, organize, and track content performance.
• Brief graphic team regarding multimedia content, including graphics, videos, and articles, to enhance audience engagement.

Real-Time Content Monitoring:

• Continuously monitor real-time content trends, industry news, and competitor activities on social media.
• Analyse data and insights from social media analytics tools to identify opportunities for content optimization.
• Adjust content strategies dynamically based on real-time feedback and performance metrics.
• Provide regular reports on content performance and recommend actionable improvements.

Platform Updates and Campaign Announcements:

• Create, manage, and disseminate content related to platform updates, including system maintenance, new feature announcements, price updates, price alerts, event calendars, proof of reserve and promote campaign through out multiple customer profiles.
• Coordinate with technical and customer service teams to ensure accuracy and timeliness of information shared with users.
• Develop communication plans to effectively inform users about significant updates and changes.
• Monitor user feedback and engagement on update-related content to refine future communications.

Search Engine Optimization (SEO):

• Implement SEO best practices to ensure our content ranks highly on Google’s search console and other search engines.
• Conduct keyword research and integrate relevant keywords into content to enhance search engine visibility.
• Optimize website content, blog posts, and other digital assets to increase organic traffic and engagement.
• Monitor SEO performance using analytics tools and make data-driven adjustments to improve rankings and reach.

• At least 2-3 years of experience in Digital Marketing / Communication / Public Relations
• At least a bachelor’s degree (Major in Marketing or equivalent)
• Attune to developing and implementing digital marketing programs across all digital channels as such web, SEO / SEM, database marketing, email, social media and display advertising.
• Must be a confident communicator, presenter and extrovert personality
• Must possess excellent organizational and planning skills
• Tactical understanding of all primary social media platforms
• Has extensive connections in the media industry focusing on digital asset media
• Knowledge of blockchain and digital asset is preferred
• Self-motivated with a positive and professional approach to management
• A wide degree of creativity and latitude
• Strong project and program management skills; experience in prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Be proactive, reliable, responsible, and accurate with an attention to detail
• Possess excellent verbal and written communication skills in Thai, English
• High integrity, results-oriented and self-motivated with strong leadership qualities and good teamwork capabilities.
• Excellent verbal and written English communication proficiency.
• In-depth knowledge of web and mobile application software development is a plus
• Analytical business with financial business and products knowledge is a plus.
• Experience in IT infrastructure, blockchain technologies, Web3, or digital asset industry is a plus.

• Provident Fund
• 5-day work week
• Social security
• Health insurance
• Accident Insurance
• Performance/results-based bonus
• Annual bonus