1. Data Analysis and Marketing Strategy
• Analyze sales data and identify trends to find growth opportunities.
• Study and analyze target audiences to propose effective marketing plans.
• Explore the market and monitor competitors to adjust strategies accordingly.
• Set goals and develop appropriate marketing campaigns for both online and offline channels.
2. Media Planning and Marketing Management
• Plan the use of digital and offline media to align with the organization’s strategy.
• Manage the company’s website, Facebook Page, and social media platforms such as IG, Line, TikTok, and YouTube.
• Oversee and develop online marketing channels, including SEO, SEM, Google Ads, Facebook Ads, and LINE Ads.
• Create content and design advertising materials for promotional activities.
3. Advertising and Sales Growth
• Plan and execute targeted advertising across various platforms.
• Analyze the effectiveness of advertising campaigns and report performance results.
• Develop promotions to stimulate sales in line with the organization’s goals.
4. Coordination and Team Collaboration
• Coordinate with the production department, sales team, and external parties such as partners and agencies.
• Supervise and manage the marketing department staff to ensure effective teamwork.
• Manage expenses for activities and campaigns to stay within the budget and meet goals.
5. Event Management and Promotional Activities
• Plan and organize promotional activities in branches nationwide.
• Oversee the production of printed materials and create banners for digital marketing.
• Go to market to survey customer needs and create campaigns that meet market demands.
6. Monitoring and Reporting
• Track and evaluate the success of campaigns and report to management.
• Analyze the cost-effectiveness of marketing plans and improve them for maximum benefit to the organization.
• Handle other assigned tasks as required.