1. Develop Sales Strategies: Formulate sales strategies that align with the company's objectives and adapt to current market conditions to achieve business goals.
2. Marketing Communication Strategy: Plan and implement marketing communication strategies to ensure brand consistency and alignment through Integrated Marketing Communication (IMC) activities, utilizing both online and offline tools.
3. Customer Relationship Management: Oversee existing customers based on assigned product categories, forecast customer demand, and manage customer relationship management (CRM) to enhance customer satisfaction and loyalty.
4. New Customer Acquisition: Build a new customer base by presenting and promoting products to target customer groups, fostering long-term relationships to enhance sales growth and brand awareness.
5. Marketing Campaign Management: Monitor and evaluate marketing activities and campaigns to promote sales according to targets and create opportunities for business growth.
6. Team Leadership and Development: Lead the sales and marketing team by providing guidance, problem-solving support, and training to enhance their skills, knowledge, and performance.
7. Cross-Department Collaboration: Coordinate with other departments to develop and improve new products and drive sales and marketing innovations.
8. Performance Tracking and Reporting: Track and report on sales and marketing performance, including key performance indicators (KPIs), and present progress to the management team.