Retail Marketing Communication Manager for SleepCity
Sleepwell GroupMarketing Strategy & Campaigns
• Develop and execute comprehensive marketing strategies to drive foot traffic, sales, and brand loyalty for SleepCity's retail locations.
• Plan and manage end-to-end marketing campaigns across multiple channels, including traditional, digital, and in-store promotions.
• Collaborate with brand partners (KingKoil, SleepHappy, and DreamMaster) to align on co-marketing initiatives and ensure consistent brand representation.
Digital & Social Media Focus
• Lead SleepCity’s digital presence by managing social media accounts, ensuring regular, engaging, and visually appealing content.
• Develop and implement paid social media campaigns to drive awareness and conversions, focusing on platforms like Facebook, Instagram, YouTube, and TikTok.
• Oversee the creation of email marketing campaigns and newsletters, ensuring alignment with overall marketing goals.
• Utilize analytics tools to measure campaign performance, optimize strategies, and report on key metrics.
Content Creation & Communication
• Create compelling and consistent messaging across all marketing channels, ensuring alignment with the brand's voice and positioning.
• Collaborate with creative teams or agencies to develop marketing materials, including videos, graphics, and written content.
• Implement storytelling techniques to communicate the value and benefits of SleepCity’s products effectively.
In-Store Marketing & Customer Experience
• Design and execute in-store marketing strategies, including displays, signage, and promotions, to enhance customer experience.
• Work closely with retail teams to ensure consistent messaging and a seamless customer journey.
Market Research & Trends
• Stay up-to-date with market trends, competitor activities, and customer preferences to adapt marketing strategies accordingly.
• Conduct regular customer feedback sessions and surveys to inform campaign development and product offerings.
Budget & Vendor Management
• Manage the marketing budget effectively, ensuring ROI-driven decision-making.
• Oversee relationships with external vendors, creative agencies, and digital partners to ensure timely delivery of projects.
- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
- 5+ years of experience in marketing, preferably in retail or consumer-facing industries.
- Proven expertise in digital marketing, including social media management and paid advertising.
- Strong understanding of branding, storytelling, and consumer behavior.
- Proficiency in analytics tools (e.g., Google Analytics, Meta Business Suite) and marketing platforms.
- Creative mindset with excellent project management and organizational skills.
- Strong communication skills and the ability to collaborate across teams.
- Experience with in-store marketing and managing creative campaigns is a plus.
- Certifications in Google Ads and/or Facebook Blueprint are a plus.
- Can start to work immediately, is plus.
English Resume Requested,
Working Location: SleepCity (King Koil Co., Ltd.), 193/141 Unit A193, 35th Floor, Lake Rajada Office Complex, Ratchada Road Khlong Toei Khlong Toei Bangkok 10110.
Working Days: Monday to Friday
Working Period: 9:00 am to 6:00 pm
Website: https://sleepwellgroup.co/, https://sleepcityth.com/ & https://kingkoil.co.th/
Available for candidates who has permanent resident in Thailand.
Only selected candidates will be contacted for further consideration
King Koil,
In 1898, Samuel Bronstein realized his dream: he founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has steadily grown. Throughout the early 1900s, US Bedding added employees, expanded manufacturing and became innovators in the industry. Today, King Koil mattresses can be found in more than 90 countries throughout the world, with its worldwide headquarters located in Avondale, AZ.
- Uniform
- Provident Fund
- Staff training and development
- Marriage gift
- Ordination gift
- Per diem
- Telephone bill allowance
- 5-day work week
- Social security
- Ordination leave
- Employee's uniform
- Funeral payment support
- Annual trip or party
- Performance/results-based bonus
- Annual bonus
Sleepwell GroupKing Koil,In 1898, Samuel Bronstein realized his dream: he founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has steadily grown. Throughout the early 1900s, US Bedding added employees, expanded manufacturing and became innovators in the industry. Today, King Koil mattresses can be found in more than 90 countries throughout the world, with its worldwide headquarters located in Avondale, AZ.
