Digital Marketing Executive

Job Description

     - Optimize product listings, images, and descriptions to increase visibility on e-commerce platforms like  Lazada, Shopee, and TikTok

     - Track and improve the user experience (UX) to maximize conversion rates.

4) Performance Marketing and Campaign Management:

     - Run and monitor paid advertising campaigns on Google Ads, Facebook, Instagram, TikTok, and other relevant platforms.

     - Adjust campaigns based on data insights to achieve cost-effective customer acquisition and maximize ROAS (Return on Ad Spend).

5) SEO and SEM Management:

     - Implement SEO best practices to improve organic search rankings.

     - Execute SEM strategies to boost site traffic, leveraging keywords, and bidding strategies effectively.

6) Data Analysis and Reporting:

     - Analyze campaign performance data to identify trends, measure success, and optimize future campaigns.

     - Generate reports on key metrics such as CTR, CPA, conversion rate, and ROI to inform business decisions.

7) Customer Engagement and Retention:

     - Manage customer engagement through email marketing, social media, and personalized campaigns.

     - Develop retention strategies, including loyalty programs, to boost repeat purchases and enhance brand loyalty.

8) Market Research and Competitor Analysis:

     - Conduct market research to stay up-to-date on e-commerce trends, customer behavior, and competitors’ strategies.

     - Adapt marketing efforts based on market insights to maintain competitiveness.

Educational Background: 

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

Experience: 

• At least 3 years of experience in digital marketing, specifically within e-commerce.
• Proven track record in managing successful online campaigns across multiple digital channels (social media, search engines, email, etc.).

Technical Skills:

• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Experience with e-commerce platforms like Shopify, TikTok, Lazada, Shopee, and Amazon.
• Strong understanding of SEO, SEM, and PPC advertising.

Content Creation and Management:

• Ability to create and manage content strategies across various digital platforms.
• Skills in basic graphic design or familiarity with design tools (e.g., Canva, Adobe Creative Suite) are a plus.

Analytical Skills:

• Proficient in analyzing data and generating insights to optimize campaign performance and achieve business goals.
• Familiarity with data visualization and reporting tools.

Social Media Expertise:

• In-depth knowledge of social media platforms (Facebook, Instagram, TikTok) and experience in developing and executing social media campaigns.

Customer-Centric Focus:

• Understanding of online customer behavior and UX principles to enhance the shopping experience and drive conversions.

Project Management:

• Strong organizational skills and ability to manage multiple projects and deadlines effectively.
• Excellent time management and attention to detail.

Communication and Collaboration:

• Excellent verbal and written communication skills.
• Ability to work collaboratively with cross-functional teams, including sales, product development, and creative departments.

Adaptability and Innovation:

• Willingness to stay updated with the latest digital marketing and e-commerce trends.
• Creative problem-solving skills and a proactive approach to discovering new opportunities in a competitive market.

Passion for Brand and Customer Engagement:

• Strong brand alignment with the company's values of premium quality, eco-consciousness, and customer satisfaction.
• Enthusiasm for creating meaningful interactions that build brand loyalty and customer retention.

• Telephone bill allowance
• 5-day work week
• Social security
• Performance/results-based bonus