Regional Marketing Manager
Gallothai Co., Ltd.Marketing, Beverages/Food/Restaurant, Beauty/Cosmetics
Yesterday
Full Time
5 - 10 Year
Bangkok
Bachelor's Degree or Higher
Negotiable
Department: Marketing
Job title Direct Superior: Regional General Manager
Location: Bangkok : Sukhumvit
Job Summary:
We are seeking a visionary and results-driven Regional Marketing Manager to lead the marketing function across our diverse portfolio of B2B, B2B2C, and B2C channels. This individual will develop and execute a robust marketing strategy, build analytics capabilities, and set key performance indicators (KPIs) to drive data-driven decision-making. The ideal candidate will have a deep understanding of AI tools and their application in marketing and product development, as well as proficiency in design thinking to enhance collaboration with product teams. Acting as the head of marketing, the Regional Marketing Manager will oversee all aspects of marketing, manage transitions, and scale the department over the next 2–3 years.
Key Responsibilities:
Strategic Leadership:
• Develop and execute a comprehensive marketing strategy tailored to OEM (Foodservice, Industry, QSR, Export) and Branded (Choco city, Duc De Praslin, Thai Sweets Design) models.
• Set annual and quarterly marketing goals, ensuring the establishment and tracking of KPIs for each channel and initiative.
• Lead the transition from a small marketing team to a fully functional department, developing structure and processes to support growth.
• Collaborate with cross-functional teams (sales, product, operations) to ensure alignment and synergy.
AI and Technology Integration:
• Leverage AI tools and technologies (e.g., marketing automation, predictive analytics, content generation) to optimize campaign performance and efficiency.
• Explore and implement AI-driven solutions for customer segmentation, personalization, and lead scoring.
• Stay updated on emerging AI trends and integrate relevant tools to enhance marketing and product development initiatives.
Design Thinking and Product Development:
• Apply design thinking methodologies to collaborate with product teams in developing customer-centric solutions.
• Facilitate brainstorming sessions, prototype testing, and feedback loops to ensure alignment between marketing strategies and product offerings.
• Use insights from customer journey mapping and research to guide product positioning and innovation.
Analytics and Performance Measurement:
• Build and implement robust analytics capabilities to measure the effectiveness of marketing campaigns, channels, and overall strategy.
• Define and track KPIs across teams, including lead generation, customer acquisition cost (CAC), return on investment (ROI), brand awareness, and channel-specific metrics.
• Regularly analyze data to generate insights, optimize campaigns, and improve overall performance.
• Implement tools and systems to enable effective data tracking and reporting.
Team Building and Management:
• Recruit, train, and mentor a growing marketing team, prioritizing analytics expertise and specialization as the department scales.
• Foster a collaborative and innovative culture within the marketing team to achieve high performance.
• Oversee external agency and freelancer relationships for design, content creation, and PR as needed.
Marketing Execution:
• Develop and oversee the execution of campaigns tailored to each channel, including digital marketing, trade marketing, events, and branding initiatives.
• Manage content creation, ensuring consistent messaging and brand identity across all platforms.
• Spearhead market research initiatives to understand customer needs, competitive landscapes, and emerging trends.
Performance Analysis and Reporting:
• Track and analyze campaign performance, providing actionable insights to improve ROI and guide future strategies.
• Regularly present performance reports and analytics insights to senior management, ensuring clear visibility into marketing effectiveness.
Budget and Resource Management:
• Develop and manage the marketing budget, ensuring optimal allocation of resources across channels.
• Identify opportunities for cost efficiencies while maintaining high-quality outcomes.
Stakeholder Collaboration:
• Act as the primary marketing liaison with senior management, external partners, and stakeholders.
• Build strong relationships with key OEM and distributor partners, supporting co-marketing efforts and business growth.
Education and Experience:
• 8+ years of marketing experience, with a proven track record of success in both B2B and B2C environments.
• Experience in OEM marketing, branded consumer marketing, or managing multi-channel portfolios is a plus.
Skills and Competencies:
• Strategic thinker with the ability to develop and execute long-term marketing plans.
• Strong leadership skills with experience managing and growing teams.
• Expertise in analytics and performance measurement, with a focus on setting and achieving measurable KPIs.
• Proficiency in AI tools and their application in marketing and product development.
• Knowledge of design thinking methodologies and customer-centric problem-solving.
• Strong understanding of digital marketing, content creation, and brand management.
• Solid background in trade marketing and B2B relationship management.
• Analytical mindset with proficiency in data analysis tools and marketing analytics platforms.
• Exceptional communication, presentation, and interpersonal skills.
• Budget management and resource allocation expertise.
Key Attributes:
• Visionary leader capable of scaling teams and building analytics-driven marketing capabilities.
• Hands-on and resourceful approach to problem-solving.
• Collaborative mindset with the ability to manage diverse stakeholders.
• Innovative thinker with a passion for leveraging technology and customer insights.
- Meal Allowance
- Provident Fund
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Employee's uniform
- Performance/results-based bonus
- Annual bonus
Company reviews about ‘Good Life Good Work Good Pay Good Community’
4.5Dream Company
Excellent
Good Life4.3
Good Work3.7
Good Pay3.2
Good Society3.9
Gallothai Co., Ltd. เป็นบริษัทชั้นนำในการผลิตช็อกโกแลต โดยเริ่มต้นในปี 2536 เป้าหมายของเราคือการนำความรู้ความชำนาญเกี่ยวกับช็อกโกแลตเบลเยียมมาสู่ประเทศไทยและผู้บริโภคชาวไทย เรามุ่งมั่นที่จะเป็นพันธมิตรใกล้ชิดกับลูกค้า เพื่อทำให้เราสามารถสร้างผลิตภัณฑ์ที่เหนือความคาดหมายและให้การแก้ไขปัญหาอย่างมีประสิทธิภาพ
ประสบการณ์ที่เชี่ยวชาญทางด้านช็อกโกแลตมายาวนานถึง 30 ปี นอกเหนือจากการจัดหาผลิตภัณฑ์ตามความต้องการของลูกค้าเรายังให้บริการสนับสนุนและคำแนะนำเกี่ยวกับสูตร รสชาติ กระบวนการผลิตและด้านอื่น ๆ ที่จำเป็นสำหรับการพัฒนาผลิตภัณฑ์ให้สำเร็จตามความต้องการของลูกค้าอย่างสมบูรณ์แบบที่สุด
View HR SAY ofGallothai Co., Ltd.
Employee reviews
Sales>1 years, former
4.5
Good Life4.3
Good Work4.2
Good Pay4
Good Society4.2
28/06/2020
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Gallothai Co., Ltd.GALLOTHAI Co., Ltd. is a chocolate and chocolate confectionery manufacturer which has been established in Thailand since 1993. Our company has been selling Belgian Chocolates under the own brand name of “Duc de Praslin Belgium” since its establishment.
All our products are manufactured in Thailand using Belgian chocolate and Belgian chocolate-making techniques fused with Thai grown ingredients, such as coffee beans, macadamias, and numerous tropical fruits.
Gallothai Co., Ltd. is currently a leading Belgian chocolate manufacturer in Thailand. Our company has grown from a small idea to a 7-digit monthly Baht revenue business, offering our special products to a wide range of customers.
We are currently implementing, Good Manufacturing Practices (GMP), HACCP, and a new computer network system for covering and linking our offices, production plant, stocks and internet services, to achieve excellence in production and customer service.
We are producing a variety of chocolate products such as Chocolate Pralines, Truffles, Chocolate with Nuts like Macadamia, Almonds, and many other nuts for our customers’ selection.
During special festive seasons, we also have various designs of packaging to fulfill our customers’ demand and satisfaction. The most famous festivals are Valentine’s day, Christmas & New Year, Easter and Halloween Festival are also events which we celebrate to satisfy niche markets, especially for expatriates living in Thailand.
We also make customized chocolates at our customers request for souvenir and gift or for special events such as Wedding Ceremony.
For more information, please contact our office at the following address :
16 Soi Prasertsit, Sukhumvit 49-14, Klongton Nua, Wattana, Bangkok 10110
Tel : 0-2392-1120-1, 0-2381-6691
Fax : 0-2381-6690
Email : info@gallothai.com
Website : www.gallothai.com
LocationRSU Tower, Unit 301-303, 3rd Floor 571 Sukhumvit Road, Klongton Nua, Wattana Bangkok 10110
Contact personHuman Resources Department
Telephone0-2392-1120-1, 098-2627784 Fax 0-2381-6690
Website
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