-Develop offline marketing strategies and directions that align with company goals.
-Manage the team and set clear guidelines for offline marketing activities across branches.
-Plan and oversee the organization of events and workshops to strengthen customer relationships and drive sales.
-Establish partnerships with external organizations to co-create impactful marketing campaigns.
-Negotiate and coordinate with shopping malls or property owners to execute sales promotion activities effectively.
-Design and implement KOLs (Key Opinion Leaders) strategies to enhance sales performance for individual branches.
-Collaborate with creative teams and suppliers to design and produce promotional materials.
-Manage the offline marketing budget and prioritize projects effectively.
-Analyze market data to propose initiatives that address target audience needs.
-Lead the enhancement and improvement of offline marketing strategies for maximum efficiency.
-Coordinate with cross-functional teams such as Digital Marketing, Sales, and Operations to ensure cohesive execution.
-Present campaign performance reports and ROI analysis to senior management.