Marketing and Branding (Stakeholder Insight Team) - CPAC
บริษัท ปูนซิเมนต์ไทย จำกัด (มหาชน)- Develop and execute marketing and branding initiatives based on deep customer and business insights.
- Design and manage qualitative and quantitative data collection methods to extract actionable conclusions.
- Collaborate with cross-functional teams (marketing, product development, sales) to identify survey objectives and align them with broader business goals.
- Engage with stakeholders to align strategies, manage expectations, and ensure seamless execution of branding projects.
- Utilize open-minded and systematic thinking to analyze trends, identify opportunities, and recommend solutions.
- Lead data-driven decision-making processes, leveraging insights to refine marketing strategies and improve campaign effectiveness.
- Drive customer-centric projects that enhance overall brand reputation and loyalty.
- Bachelor's degree or higher in Marketing, Business, Economics or a related field. (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)
- Good communication in both spoken and written English (required TOEIC at least 550)
- 2-3 years of experience in market Research industry (consumer research, survey management) or customer experience strategy, business consulting, strategy development, and/or project management roles.
- Proficiency in business and data analytics tools such as Excel, with the ability to analyze complex datasets and derive actionable insights.
- Proficiency in analyzing statistical data includes the ability to convert qualitative data (non-numerical, descriptive data) into quantitative data (numerical data)
- Having a strong understanding of business principles and strategies.
- Proficiency in survey software and data analysis tools (SPSS), or similar tools is an advantage.
- Dental insurance (สิทธิการเบิกค่าทันตกรรม)
- Free shuttle bus
- Medical insurance
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าใช้จ่ายในการเดินทาง
- ทำงานสัปดาห์ละ 5 วัน
- ทุนการศึกษา
- บริการรถรับส่งพนักงาน
- ประกันสังคม
- ประกันอุบัติเหตุ
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี
SCG, a leading conglomerate in ASEAN and entering its 111th year of stable growth, recognizes the importance of responsible business practices. It is elevating its operations by integrating sustainable development strategies in line with the United Nations’ Sustainable Development Goals (SDGs) through the “ESG 4 Plus” approach, emphasizing Net Zero – Go Green – Reduce Inequality – Enhance Collaboration Plus Trust through Transparency.