1. To build up the key account market segment; Distributor channel, dealer, partner etc.
2. To ensure that overall sales target and gross profit are in-line with goals, policies and plan
3. Work closely with Sale team sales related budgeting, planning and demand forecasting activities
4. Monitoring of competitor's activities in the market and taking the necessary corrective actions to ensure is placed in a competitive situation
5. Co-ordinate with the marketing department to introduce new products to customers
6. Work with customers to launch sales promotion on products