Marketing Manager
บริษัท อินเตอร์ลิ้งค์ เทเลคอม จำกัด (มหาชน)- Create a comprehensive marketing strategy aligned with the company's overall goals and objectives.
- Identify target market segments and develop customer personas to inform marketing strategies and campaigns.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for differentiation.
- Set marketing objectives, define key performance indicators (KPIs), and develop actionable plans to achieve them.
- Monitor industry and consumer trends to stay ahead of the competition and adapt marketing strategies accordingly.
- Define and communicate the brand's positioning, values, and unique selling propositions to ensure a consistent brand image.
- Develop brand guidelines and ensure brand consistency across all marketing channels and materials.
- Oversee the development of compelling marketing collateral that reflect the brand's identity.
- Monitor and manage the brand's reputation, ensuring consistency, and addressing any issues or concerns that arise.
- Develop and execute digital marketing strategies to drive brand awareness, customer engagement, and sales.
- Oversee the development and management of the company's website and social media channels.
- Optimize digital campaigns through SEO, SEM, email marketing, content marketing, and social media advertising.
- Analyze digital marketing data and insights to measure campaign effectiveness and make data-driven decisions.
- Stay up to date with digital marketing trends and emerging technologies to identify new opportunities.
- Develop and execute integrated marketing campaigns across various channels to drive product awareness and sales.
- Collaborate with the product development team to provide insights and input during the product development process.
- Monitor and evaluate campaign performance, adjusting as necessary to optimize results.
- Conduct post-campaign analysis to assess the effectiveness and impact of marketing initiatives.
- Manage and mentor a high-performing marketing team, providing guidance, feedback, and professional development opportunities.
- Foster a collaborative and results-driven culture within the marketing department and cross-functional teams.
- Collaborate with internal stakeholders, including sales, product development, and operations, to align marketing initiatives with overall business objectives.
- Build and maintain relationships with external partners, agencies, influencers, and media outlets to enhance brand visibility and partnerships.
- Bachelor's degree in marketing, business administration, or a related field (master’s degree preferred).
- Proven at least 10 years of working experience as a Marketing Manager/Director or similar role.
- In-depth knowledge of market trends, consumer behavior, and competitor analysis.
- Strong understanding of digital marketing strategies, including SEO, SEM, social media advertising, email marketing, and content marketing.
- Demonstrated success in developing and implementing comprehensive marketing strategies that drive brand growth and sales.
- Experience in managing integrated marketing campaigns.
- Proficiency in market research, data analysis, and marketing performance metrics.
- Strong leadership skills with the ability to inspire and motivate a team.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams and external partners.
- Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
- Strong project management skills with the ability to prioritize and meet deadlines.
- Up-to-date knowledge of digital marketing trends, emerging technologies, and best practices.
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่ายินดีมงคลสมรส
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- เงินช่วยเหลือฌาปนกิจ
- เที่ยวประจำปี หรือเลี้ยงประจำปี
- โบนัสตามผลงาน/ผลประกอบการ
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