Simummuang Market, established in 1983, is the country’s largest fruit and vegetable wholesale market. We recently completed our 5-year modernization project in 2020, investing over 4 billion baht with a vision to become Asia’s most customer-centric agricultural distribution hub where customers can conveniently trade any standardized and high-quality produce at a fair price. Today Simummuang Market occupies 724,283 sqm (453 rai) and have an annual transaction value of 100 billion Baht (3 Billion USD). As a community, our market provides services for more than 40,000 people daily.
In 2022, our market launched Simummuang Online, our innovative B2B platform revolutionizing the procurement of fresh produce for the foodservice industry. As a major player in the Bangkok and Metropolitan area, we connect sellers from our dominant offline market directly to buyers, providing an effective and cost-efficient solution. With our logistics services and quality control assurance, we ensure that businesses can access the freshest and most affordable produce with ease.
What sets us apart is our unwavering commitment to providing businesses with true wholesale prices without compromising on quality and freshness. Our platform empowers you to connect directly with the sellers themselves, enabling transparent and cost-effective transactions. Our market acts as the hub for fresh produce meaning that you receive products straight from the farm, ensuring unparalleled freshness. Additionally, as the market owner, we go beyond providing a platform by actively seeking new selling channels for our sellers, creating value for them and fostering a mutually beneficial ecosystem.
Looking ahead, our vision includes onboarding farmers directly, optimizing the supply chain by eliminating unnecessary intermediaries. This not only leads to even lower prices but also enhances system efficiency. As leaders in the industry, we aim to spearhead the adoption of standardization protocols for fruits and vegetables, though we acknowledge the challenges posed by the small and ill-equipped farms prevalent in our country. Nonetheless, we envision a future where traceability becomes a norm, enabling transparency and trust throughout the supply chain.