Marketing Specialist
Advanced Info Service PLC. (BP2)18/11/2024
งานประจำ
5 - 7 ปี
กทม. (พญาไท)
ปริญญาตรีหรือสูงกว่า
สามารถเจรจาต่อรองได้
- Understanding the Journey and Company-Wide Alignment mapping, designing, and improving interactions across the entire AIS customer experience. Rather than viewing each interaction as isolated, it recognizes that they form part of a larger journey
- Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
- Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
- Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
- Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
- Manage, execute end-to-end and ensure all campaigns deliver to the right target and correspond to customer lifestyle appropriately (Set campaign budget, Configure campaign conditions, quota in PRC system)
- Implement the go-to-market plan and effectively communicate through various channels such as SMS, MMS, AIS Social Media, LINE, Website, POP material at partner store front and more.
- Collaboration: Work closely with AIS Internal Team such as marketing, Tech Team and customer service teams to integrate loyalty strategies across all customer touchpoints.
- Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
- Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
- Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; Master’s degree preferred.
- Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
- Track Record: Proven success in developing and managing customer loyalty programs.
- Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
- Technical Proficiency: Proficient in CRM software, data analysis tools, and loyalty management platforms.
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- ลาบวช
- สหกรณ์ออมทรัพย์
- สิทธิพิเศษสำหรับพนักงาน
- เงินช่วยเหลือฌาปนกิจ
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี
Advanced Info Service PLC. (BP2)Over the course of 31 years of providing telecommunication infrastructure to Thai society, starting in 1990 under collaborative contract or concessionaires, AIS was granted the right to utilize state frequencies under the 25-year Built-Transfer-Operate (BTO) agreement. In 2010, the National Broadcasting and Telecommunications Commission (NBTC), the government agency regulating broadcasting and telecommunication, was established and tasked with granting spectrum licenses. The licensing scheme, which is a major turning point for the telecommunications industry in Thailand, supports fair competition as well as the development of new technologies.
AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in
Thailand” through the following missions:
Vision
“Deliver superior products and services that enrich people’s daily lives and
improve enterprise capabilities and efficiency.”
Missions
• Enhance customer intimacy through the best customer experience.
• Drive entrepreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
• Build win-win growth for all stakeholders.
AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in
Thailand” through the following missions:
Vision
“Deliver superior products and services that enrich people’s daily lives and
improve enterprise capabilities and efficiency.”
Missions
• Enhance customer intimacy through the best customer experience.
• Drive entrepreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
• Build win-win growth for all stakeholders.
ที่อยู่414 AIS Tower 1, 13th Floor, Phaholyothin Road, Phayathai, Bangkok 10400
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