Marketing Specialist
Advanced Info Service PLC. (BP2)- Understanding the Journey and Company-Wide Alignment mapping, designing, and improving interactions across the entire AIS customer experience. Rather than viewing each interaction as isolated, it recognizes that they form part of a larger journey
- Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
- Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
- Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
- Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
- Manage, execute end-to-end and ensure all campaigns deliver to the right target and correspond to customer lifestyle appropriately (Set campaign budget, Configure campaign conditions, quota in PRC system)
- Implement the go-to-market plan and effectively communicate through various channels such as SMS, MMS, AIS Social Media, LINE, Website, POP material at partner store front and more.
- Collaboration: Work closely with AIS Internal Team such as marketing, Tech Team and customer service teams to integrate loyalty strategies across all customer touchpoints.
- Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
- Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.
- Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; Master’s degree preferred.
- Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
- Track Record: Proven success in developing and managing customer loyalty programs.
- Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
- Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
- Technical Proficiency: Proficient in CRM software, data analysis tools, and loyalty management platforms.
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- ลาบวช
- สหกรณ์ออมทรัพย์
- สิทธิพิเศษสำหรับพนักงาน
- เงินช่วยเหลือฌาปนกิจ
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี
AIS remains committed to its vision of “To become the most-admired Digital Life Service Provider in
Thailand” through the following missions:
Vision
“Deliver superior products and services that enrich people’s daily lives and
improve enterprise capabilities and efficiency.”
Missions
• Enhance customer intimacy through the best customer experience.
• Drive entrepreneurship and employees’ professionalism, and promote a positive, lively and agile work culture.
• Build win-win growth for all stakeholders.