1. Plan and execute marketing strategies, budgets, operational plans, and promotional activities (both online and offline) in collaboration with the Marketing Manager and Sales team to drive business growth.
2. Develop and manage marketing campaigns to support sales objectives, including content creation, advertising, and promotional activities.
3. Handle Marketing Communications to increase brand awareness and promote product offerings through various channels.
4. Coordinate and organize Marketing Events, ensuring seamless execution and alignment with overall marketing goals.
5. Conduct market research to analyze market trends, competitors, and customer insights, providing reports and recommendations to management for informed decision-making.
6. Manage and optimize marketing budgets for advertising, public relations, and other marketing activities, ensuring cost-efficiency and alignment with business goals.
7. Monitor and evaluate the effectiveness of marketing campaigns, providing actionable insights and recommendations for improvement based on performance data.
8. Collaborate with external partners, agencies, and vendors to ensure successful implementation of marketing initiatives and alignment with overall business objectives.