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The Company was established in 1964 as International Cosmetics (PIAS) Part., Ltd., with registered capital of 100,000 Baht and 7 employees, to serve as the legitimate distributor of PIAS cosmetics. Then it was renamed to International Cosmetics (PIAS) Co., Ltd., in the following year. Since 1970, the Company has expanded its product lines to serve as the legitimate distributor of women’s lingerie brand “WACOAL”, “ARROW” Men’s apparel, and many more. In 2005, the company launched a cosmetic product named “ BSC COSMETOLOGY” under Saha Group brand for international marketing. The company has continued producing innovative products at all times. Presently the company is the legitimate distributor of over 100 branded name products, covering cosmetics, fragrance, lingerie, women’s wear, men’s wear and innerwear, sport wear and equipment, children’s wear, leather products, watches, home appliances, foods, soy milk mixed with corn, drinking and spring water, etc.