Senior Marketing Communication

Key Responsibilities

       1.Strategic Planning

• Develop and execute Integrated Marketing Communication (IMC) plans for product launches, promotional campaigns, and brand-building initiatives.
• Work collaboratively with Product Marketing, Sales, and Marketing Analysts teams to align communication strategies with business objectives.

       2. Agency Coordination

• Collaborate with external agencies to develop content, design assets, and manage online and offline campaigns.
• Monitor agency performance to ensure alignment with goals and timelines.
• Provide feedback and direction to agencies for ongoing optimization of campaigns.

       3. Content Development

• Create engaging marketing materials, including brochures, event kits, videos, and social media posts, tailored to both on-site and online audiences.
• Make basic edits or adjustments to content using Photoshop or Illustrator when needed, ensuring brand consistency and quality.
• Focus on producing platform-specific content for Facebook and TikTok, leveraging trends and best practices.

       4. Campaign Management

• Plan, coordinate, and execute on-site communication campaigns, such as product demonstrations, dealer meetings, and field days.
• Oversee online campaigns on Facebook and TikTok, collaborating with agencies for paid and organic strategies.
• Track campaign performance and provide actionable insights for future improvements.

       5. Event Coordination

• Organize and manage on-site events, such as trade shows, farmer training sessions, and product launches, ensuring effective communication and brand representation.
• Integrate online platforms to promote and extend the reach of these events.

       6. Brand Management

• Ensure brand consistency across all marketing efforts, adhering to corporate identity (CI) guidelines.
• Maintain a strong understanding of brand positioning and communication strategy.

       7. Stakeholder Engagement

• Act as a communication bridge between internal teams (e.g., Sales, R&D) and external agencies, dealers, and distributors.
• Provide regular updates and recommendations on campaign progress and outcomes to management and key stakeholders.

1. Bachelor’s degree in Marketing, Communications, or a related field (a background in agriculture is a plus).

2. 3+ years of experience in marketing communication, with a proven track record in managing on-site and online campaigns. 3. Familiarity with Facebook Ads Manager, TikTok Ads, and working with external agencies for campaign execution.

4. Basic skills in Photoshop or Illustrator to make minor content adjustments when required.

5. Strong project management skills to coordinate with agencies and manage multiple campaigns simultaneously.

6. Creativity, adaptability, and the ability to balance traditional and digital communication methods. 

• Food Allowance
• Funeral Allowance (เงินช่วยเหลือกรณีมรณกรรม)
• Group health insurance
• Group health insurance (ประกันสุขภาพกลุ่ม)
• Life insurance (ประกันชีวิต)
• Medical Checkup (ตรวจสุขภาพประจำปี)
• กองทุนสำรองเลี้ยงชีพ
• การฝึกอบรมและพัฒนาพนักงาน
• ค่าทำงานล่วงเวลา
• ค่าที่พัก (ต่างจังหวัด)
• ค่าทุนการศึกษา
• ค่าน้ำมันรถ, ค่าเดินทาง
• ค่าเบี้ยเลี้ยง 
• ค่าโทรศัพท์
• ตรวจร่างกายประจำปี
• ทำงานวันจันทร์ – วันเสาร์
• ประกันสังคม
• ประกันสุขภาพ
• ประกันอุบัติเหตุ
• ลาบวช
• เงินช่วยเหลือฌาปนกิจ
• เที่ยวประจำปี หรือเลี้ยงประจำปี
• โบนัสตามผลงาน/ผลประกอบการ
• โบนัสประจำปี
• โบนัสประจำปี 2 เดือน