Key Responsibilities

Develop and execute Integrated Marketing Communication (IMC) plans for product launches, promotional campaigns, and brand-building initiatives.
Work collaboratively with Product Marketing, Sales, and Marketing Analysts teams to align communication strategies with business objectives.
Collaborate with external agencies to develop content, design assets, and manage online and offline campaigns.
Monitor agency performance to ensure alignment with goals and timelines.
Provide feedback and direction to agencies for ongoing optimization of campaigns.
Create engaging marketing materials, including brochures, event kits, videos, and social media posts, tailored to both on-site and online audiences.
Make basic edits or adjustments to content using Photoshop or Illustrator when needed, ensuring brand consistency and quality.
Focus on producing platform-specific content for Facebook and TikTok, leveraging trends and best practices.
Plan, coordinate, and execute on-site communication campaigns, such as product demonstrations, dealer meetings, and field days.
Oversee online campaigns on Facebook and TikTok, collaborating with agencies for paid and organic strategies.
Track campaign performance and provide actionable insights for future improvements.
Organize and manage on-site events, such as trade shows, farmer training sessions, and product launches, ensuring effective communication and brand representation.
Integrate online platforms to promote and extend the reach of these events.
Ensure brand consistency across all marketing efforts, adhering to corporate identity (CI) guidelines.
Maintain a strong understanding of brand positioning and communication strategy.
Act as a communication bridge between internal teams (e.g., Sales, R&D) and external agencies, dealers, and distributors.
Provide regular updates and recommendations on campaign progress and outcomes to management and key stakeholders.