Department: Marketing
Job title Direct Superior: Regional General Manager
Location: Bangkok : Sukhumvit
Job Summary:
We are seeking a visionary and results-driven Regional Marketing Manager to lead the marketing function across our diverse portfolio of B2B, B2B2C, and B2C channels. This individual will develop and execute a robust marketing strategy, build analytics capabilities, and set key performance indicators (KPIs) to drive data-driven decision-making. The ideal candidate will have a deep understanding of AI tools and their application in marketing and product development, as well as proficiency in design thinking to enhance collaboration with product teams. Acting as the head of marketing, the Regional Marketing Manager will oversee all aspects of marketing, manage transitions, and scale the department over the next 2–3 years.
Key Responsibilities:
Strategic Leadership:
• Develop and execute a comprehensive marketing strategy tailored to OEM (Foodservice, Industry, QSR, Export) and Branded (Choco city, Duc De Praslin, Thai Sweets Design) models.
• Set annual and quarterly marketing goals, ensuring the establishment and tracking of KPIs for each channel and initiative.
• Lead the transition from a small marketing team to a fully functional department, developing structure and processes to support growth.
• Collaborate with cross-functional teams (sales, product, operations) to ensure alignment and synergy.
AI and Technology Integration:
• Leverage AI tools and technologies (e.g., marketing automation, predictive analytics, content generation) to optimize campaign performance and efficiency.
• Explore and implement AI-driven solutions for customer segmentation, personalization, and lead scoring.
• Stay updated on emerging AI trends and integrate relevant tools to enhance marketing and product development initiatives.
Design Thinking and Product Development:
• Apply design thinking methodologies to collaborate with product teams in developing customer-centric solutions.
• Facilitate brainstorming sessions, prototype testing, and feedback loops to ensure alignment between marketing strategies and product offerings.
• Use insights from customer journey mapping and research to guide product positioning and innovation.
Analytics and Performance Measurement:
• Build and implement robust analytics capabilities to measure the effectiveness of marketing campaigns, channels, and overall strategy.
• Define and track KPIs across teams, including lead generation, customer acquisition cost (CAC), return on investment (ROI), brand awareness, and channel-specific metrics.
• Regularly analyze data to generate insights, optimize campaigns, and improve overall performance.
• Implement tools and systems to enable effective data tracking and reporting.
Team Building and Management:
• Recruit, train, and mentor a growing marketing team, prioritizing analytics expertise and specialization as the department scales.
• Foster a collaborative and innovative culture within the marketing team to achieve high performance.
• Oversee external agency and freelancer relationships for design, content creation, and PR as needed.
Marketing Execution:
• Develop and oversee the execution of campaigns tailored to each channel, including digital marketing, trade marketing, events, and branding initiatives.
• Manage content creation, ensuring consistent messaging and brand identity across all platforms.
• Spearhead market research initiatives to understand customer needs, competitive landscapes, and emerging trends.
Performance Analysis and Reporting:
• Track and analyze campaign performance, providing actionable insights to improve ROI and guide future strategies.
• Regularly present performance reports and analytics insights to senior management, ensuring clear visibility into marketing effectiveness.
Budget and Resource Management:
• Develop and manage the marketing budget, ensuring optimal allocation of resources across channels.
• Identify opportunities for cost efficiencies while maintaining high-quality outcomes.
Stakeholder Collaboration:
• Act as the primary marketing liaison with senior management, external partners, and stakeholders.
• Build strong relationships with key OEM and distributor partners, supporting co-marketing efforts and business growth.
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