Head of Trade Marketing (Based in Vientiane, Laos)

• Develop and Implement Trade Marketing Strategies:

   o Create and execute comprehensive trade marketing plans aligned with the overall brand strategy.

   o Develop annual trade marketing plans, including budgets and timelines.

   o Identify key trade channels and target customer segments.

• Manage Trade Promotions and Incentives:

   o Design and implement effective trade promotions, such as discounts, rebates and other relevant options.

   o Negotiate deals with retailers and principals to secure optimal shelf space and visibility.

   o Monitor and evaluate the effectiveness of trade promotions and make necessary adjustments.

• Build Strong Retailer and Principal Relationships:

   o Develop and maintain strong relationships with key retailers and principals.

   o Understand their business needs and challenges.

   o Collaborate with retailers to develop joint marketing initiatives.

• Manage In-Store Marketing Activities:

   o Oversee the development and execution of in-store marketing materials, such as point-of-sale displays, signage, and promotional materials.

   o Ensure consistent branding and messaging across all retail channels.

• Analyze Market Trends and Consumer Insights:

   o Monitor market trends, competitor activities, and consumer behavior.

   o Use insights to inform trade marketing strategies and tactics.

• Manage Budgets and Resources:

   o Develop and manage trade marketing budgets.

   o Monitor expenses and ensure efficient resource allocation.

• Measure and Evaluate Performance:

   o Track key performance indicators (KPIs) such as sales, market share, and distributions.

   o Analyze data to identify areas for improvement and optimize future strategies.

• Develop and Train the trade marketing supervisor/Executive

• Additional work as assigned by the line Director

• Education: Bachelor’s degree in marketing, Business Administration, or a related field.
• Experience: 5+ years of experience in trade marketing or a related field within the FMCG industry.
• Strong Analytical Skills: Ability to analyze data and draw insights to inform decision-making.
• Negotiation Skills: Proven ability to negotiate deals and build strong relationships with retailers and distributors.
• Communication Skills: Excellent written and verbal communication skills to effectively convey ideas and persuade others.
• Problem-Solving Skills: Ability to identify and solve problems creatively and efficiently.
• Project Management Skills: Ability to manage multiple projects and deadlines.
• Market Knowledge: Deep understanding of the FMCG market, consumer trends, and competitive landscape.
• Leadership Skills: Ability to lead and motivate teams.
• Ability and willingness to travel and work extended hours as needed
• Ability to work under pressure

• Staff training and development
• Accommodation allowance (in other provinces)
• Fuel/transportation fees
• Marriage gift
• Per diem
• Vehicle depreciation allowance
• Telephone bill allowance
• Employee's uniform
• Funeral payment support
• Annual trip or party
• Performance/results-based bonus
• Annual bonus