1. Content Creation and Management
- Create, schedule, and publish posts for Facebook, LINE, TikTok, and other platforms.
- Develop captions, artwork (AW), and content timelines for organic and paid media.
- Generate and manage tracking links (e.g., Bitly) to monitor campaign performance.
- Design and update cover photos, rich menu images, and app banners.
- Coordinate video editing using tools like Canva and CapCut for in-house promotions.
2. Campaign Planning and Execution
- Develop new promotional mechanics, including briefs for artwork and captions.
- Oversee revisions, approvals, and distribution of promotional materials for internal, in-store, or event use.
- Collaborate with partners and internal teams to launch and promote events or campaigns.
3. Social Media and Paid Media Management
- Manage the content calendar and ensure timely execution of posts and advertisements.
- Optimize and monitor performance for existing and new Facebook and Google Ads campaigns.
- Create and maintain content plans for new channels, including TikTok.
4. Performance Tracking and Reporting
- Analyze and summarize content performance through regular reports.
- Maintain a content activities log to track completed tasks and identify improvement areas.
5. Internal and External Coordination
- Work closely with internal teams, event organizers, and partners to align promotional efforts.
- Prepare artwork and captions for campaigns across multiple channels.
6. Other Responsibilities
- Support video shooting projects.
- Identify opportunities for new content strategies and marketing channels.