Marketing Research / Consumer Business Insights Executive
McThai Co.,Ltd.Today
Full Time
3 - 6 Year
Bangkok (Pathumwan)
Bachelor's Degree or Higher
Negotiable
- Conduct comprehensive market research and analysis to understand consumer behavior, preferences, and trends within the quick-service restaurant industry.
- Utilize various research methodologies, such as surveys, interviews, and data mining, to gather actionable insights into customer needs and expectations.
- Collaborate with internal teams to analyze data from multiple sources, including sales, customer feedback, and market trends, to identify patterns and opportunities.
- Develop and maintain consumer personas and segmentation strategies based on research findings to inform targeted marketing efforts.
- Generate regular reports, presentations, and dashboards highlighting key insights and recommendations for stakeholders across the organization.
- Monitor and evaluate the performance of marketing strategies and initiatives, providing insights for optimization and improvement.
- Stay updated on industry trends, competitor activities, and emerging technologies to propose innovative strategies and tactics
- Bachelor's or Master’s degree in Marketing, Business Administration, Economics, Consumer Behavior, or related field.
- 4 years of experience in marketing research, consumer insights, or a similar role within the QSR or related industry.
- Proficiency in utilizing analytical tools and methodologies for data analysis and visualization (e.g., Excel, SQL, Tableau, Power BI).
- Strong understanding of statistical analysis techniques and research methodologies.
- Excellent communication and presentation skills to convey complex insights to diverse stakeholders.
- Ability to work collaboratively in a dynamic, fast-paced environment, managing multiple projects simultaneously.
- Proven track record of translating data-driven insights into actionable business strategies.
- Provident Fund
- Staff training and development
- Telephone bill allowance
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Performance/results-based bonus
Company reviews about ‘Good Life Good Work Good Pay Good Community’
McThai Co.,Ltd.โอกาสดีๆ ที่แมคโดนัลด์ ที่คุณมีโอกาส ร่วมงานกับ Brand ระดับโลก
Location97/11 Big C Rajdamri Building,Office Room 1, 5th floor Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330
Contact personAnan Pongampan (Than) - 086-496-1234
Telephone0-2696-4900
Website
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