Marketing Research / Consumer Business Insights Executive
บริษัท แมคไทย จำกัด- Conduct comprehensive market research and analysis to understand consumer behavior, preferences, and trends within the quick-service restaurant industry.
- Utilize various research methodologies, such as surveys, interviews, and data mining, to gather actionable insights into customer needs and expectations.
- Collaborate with internal teams to analyze data from multiple sources, including sales, customer feedback, and market trends, to identify patterns and opportunities.
- Develop and maintain consumer personas and segmentation strategies based on research findings to inform targeted marketing efforts.
- Generate regular reports, presentations, and dashboards highlighting key insights and recommendations for stakeholders across the organization.
- Monitor and evaluate the performance of marketing strategies and initiatives, providing insights for optimization and improvement.
- Stay updated on industry trends, competitor activities, and emerging technologies to propose innovative strategies and tactics
- Bachelor's or Master’s degree in Marketing, Business Administration, Economics, Consumer Behavior, or related field.
- 4 years of experience in marketing research, consumer insights, or a similar role within the QSR or related industry.
- Proficiency in utilizing analytical tools and methodologies for data analysis and visualization (e.g., Excel, SQL, Tableau, Power BI).
- Strong understanding of statistical analysis techniques and research methodologies.
- Excellent communication and presentation skills to convey complex insights to diverse stakeholders.
- Ability to work collaboratively in a dynamic, fast-paced environment, managing multiple projects simultaneously.
- Proven track record of translating data-driven insights into actionable business strategies.
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าโทรศัพท์
- ทำงานสัปดาห์ละ 5 วัน
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- โบนัสตามผลงาน/ผลประกอบการ
โอกาสดีๆ ที่แมคโดนัลด์ ที่คุณมีโอกาส ร่วมงานกับ Brand ระดับโลก