Product Manager

- Lead and supervise the Product Development and Product Specialist team.

- Analyze market trends, customer needs, and competitor activities to identify product opportunities.

- Work closely with internal teams (Sales, Marketing, Operations, and Finance) to develop and launch products successfully.

- Manage product pricing strategies, cost structures, and profitability analysis.

- Ensure that all products align with the company’s brand identity (Curious, Compassionate, Insightful, and Sincere & Transparent).

- Monitor product performance and recommend improvements or discontinuation strategies.

- Collaborate with R&D and suppliers for product sourcing, development, and innovation.

- Develop trade marketing strategies and campaigns to enhance product visibility and sales performance.

- Supervise the Trade Marketing team in executing trade marketing initiatives.

- Plan and implement in-store promotions, product displays, and merchandising strategies.

- Manage relationships with key retailers, distributors, and sales teams to optimize product presence in the market.

- Analyze sales data and consumer insights to measure campaign effectiveness and identify opportunities for growth.

- Develop and oversee budget allocation for trade marketing activities.

- Act as a key liaison between product, sales, marketing, and operations teams to ensure seamless execution of strategies.

- Provide leadership and mentorship to direct reports, ensuring team growth and performance excellence.

- Foster a collaborative work environment that encourages innovation and alignment with the company’s values.

- Prepare reports and presentations for senior management regarding product and trade marketing performance.

- 3-5+ years of experience in product management or trade marketing, preferably in the trading or FMCG industry.

- Strong leadership and team management skills.

- Excellent analytical, strategic thinking, and problem-solving abilities.

- Ability to work with cross-functional teams and manage multiple projects simultaneously.

- Proficiency in data analysis, market research, and business intelligence tools.

- Strong communication and negotiation skills.

- Knowledge of digital marketing and e-commerce trends is a plus.