Marketing and Branding (Customer Management Strategy) - CPAC
บริษัท ปูนซิเมนต์ไทย จำกัด (มหาชน)- Customer classification
- Customer engagement monitoring and strategy
- Implementation in CRM platforms
- Collaborate with Distribution & Retail, Marketing, Marcom Team
- Customer strategy and engagement strategy formulation
- Customer activity & loyalty program for B2B & B2C
- Customer engagement management (Retention monitoring, Presale transactions and feedback analysis from VOC collaborating with other teams to shape better customer experience and Reward network management)
- Redesign proCEMs and design convenience system with customer data management and partner’s team
- Bachelor's degree or higher in Marketing, Business, Economics, Finance, and digital marketing and related fields (Achieved a minimum GPA of 2.70 for Undergraduate and 3.30 for Post-graduate studies)
- Good communication in both spoken and written English (required TOEIC at least 550)
- 0-7 years of experience in B2C business, retail business, B2B2C marketing, business strategy field, marketing strategy and execution field.
- Proficiency in business and data analytics tools such as Excel, with the ability to analyze complex datasets and derive actionable insights.
- Proficiency in analyzing statistical data includes the ability to convert qualitative data (non-numerical, descriptive data) into quantitative data (numerical data)
- Having marketing knowledge and able to understand customers pain & gain, analyze business gap, initiate strategy, create marketing content and campaign
- Able to integrate customer data, understand customer behavior through primary and secondary data and able to see business gaps to finally create B2B, B2B2C & B2C campaigns
- Dental insurance (สิทธิการเบิกค่าทันตกรรม)
- Free shuttle bus
- Medical insurance
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าใช้จ่ายในการเดินทาง
- ทำงานสัปดาห์ละ 5 วัน
- ทุนการศึกษา
- บริการรถรับส่งพนักงาน
- ประกันสังคม
- ประกันอุบัติเหตุ
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี
SCG, a leading conglomerate in ASEAN and entering its 111th year of stable growth, recognizes the importance of responsible business practices. It is elevating its operations by integrating sustainable development strategies in line with the United Nations’ Sustainable Development Goals (SDGs) through the “ESG 4 Plus” approach, emphasizing Net Zero – Go Green – Reduce Inequality – Enhance Collaboration Plus Trust through Transparency.